Foundation Award in Public Relations

Cost: Costs vary depending on which centre you attend. Between £650 - £850

By the end of the course, you will:

  • understand the role and scope of public relations
  • recognise the differences between public relations, marketing, advertising, publicity, public information, spin and propaganda
  • be familiar with key PR terminology
  • be aware of the importance of PR ethics and the role of the CIPR Code of Conduct
  • understand the key principles of effective media relations
  • know how to write a news release and sell in your story.

There will be a three-hour timed exam at the end of the course.